fast fashion
noun
: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers
For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.—The Economist
Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.—Nedra Rhone
In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."—Azeen Ghorayshi
The allure of fast fashion makes sense in times of economic hardship. People still want to dress up, feel good and express their creativity.—Shama Nasinde
—usually hyphenated when used before another nounfast-fashion chains/retailers
Cite this Entry
“Fast fashion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/fast%20fashion. Accessed 9 Aug. 2026.
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